SuretyBonds.com’s digital marketing director Mike Henderson was recently interviewed for an article about how having an accredited Better Business Bureau rating — and therefore an official BBB logo on a website — makes a difference when it comes to turning website visitors into clients. The article ran this morning on St. Louis BBB Blog The Torch as part of the “Look for the Seal” campaign. The article can be accessed online here and originally appeared in the fall issue of BBB’s Torchlight magazine.

In the article, Mike says that the “BBB seal ‘brings a lot of authenticity to our site.'” In fact, “more than 230 customers have clicked on [SuretyBonds.com’s] dynamic seal this year.” “’We’re in the business-to-business space, and it makes us more human,'” Henderson says.

SuretyBonds.com is proud to be included in the article as a positive example of being accredited with the Better Business Bureau.

Whether you’re a customer of an online company or the owner or employee of a BBB-accredited business, how has having the BBB seal on a website impacted your buying or selling experience? Customers, is the seal something you look for when determining which company to give your business to? Businesses, is including the seal on your website an important element of design?